From AI prompt to cart: the resolved Commerce Graph trail

We asked ChatGPT 168 non-branded beauty shopping questions, five times between 19 and 24 September 2026. When an answer cited a publisher article, we opened the article, collected its shopping links, and followed every redirect to the page where the shopper lands. For Amazon, we also opened each product page to see whether it could be bought. Read left to right.

Scope. ChatGPT, U.S. results, 168 non-branded beauty prompts per capture, five captures from 19 to 24 Sep 2026. Up to 8 shopping links were collected from each cited article. Links were followed hop by hop to the final URL, and the destination was classified by domain. Checkout availability was checked on Amazon only. Prestige means on Sephora US's brand list and not stocked at CVS or Walgreens; in the prestige and mass views, mentions are counted by the brand named and links by the brand of the linked product. Prestige brands (44): Anastasia, Armani Beauty, Benefit, Bobbi Brown, Chanel, Charlotte Tilbury, Clarins, Clinique, Danessa Myricks, Dior, Estée Lauder, Fenty Beauty, Givenchy, Glossier, Glow Recipe, Haus Labs, Hermès, Hourglass, Huda Beauty, Ilia, It Cosmetics, Kosas, Lancôme, Laneige, Laura Mercier, MAC, Make Up For Ever, Makeup by Mario, Merit, Milk Makeup, NARS, Pat McGrath, Rare Beauty, Rhode, Saie, Shiseido, Summer Fridays, Tarte, Too Faced, Tower 28, Urban Decay, Westman Atelier, YSL, bareMinerals. Mass brands (19): Almay, Aquaphor, Blistex, Burt's Bees, ChapStick, ColourPop, CoverGirl, Jones Road, L'Oréal, Maybelline, Milani, NYX, Neutrogena, Physicians Formula, Revlon, Rimmel, Vaseline, Wet n Wild, e.l.f.. Brands on neither list, and unbranded links, appear only under All brands. Every figure is the average of five captures; the range across captures is shown under each number. All figures are observed counts, not revenue estimates. Source: Aqxle Commerce Graph.